with Andreas Angelidakis (Athens), Guest (Beijing), Hannah Perry (London), Joe Hamilton (Melbourne), Juliette Bennevoit, Aude Pariset, Simon Denny and Yngve Holen (all Berlin).
grouphab.it hosts the pre-launch event for LuckyPDF’s self initiated collaboration with boutique Swiss tobacco brand Fred. LuckyPDF have invited eight international artists to re-imagine the cigarette packet as a canvas for self promotion, aesthetic adventure and social commentary.
As Fred’s website states “Occasionally we like our message to be provocative: We do not share the prevailing mood of the health moralization and the consequent movement of political correctness.” LuckyPDF, it seems, also likes its message to be provocative. Straddling a hazy line between being complicit in the promotion of a dangerous drug and taking a long hard look at what makes branding addictive, as well as how artists can be implicated in pushing products, they have initiated a unilateral brand collaboration. Seven very limited edition packet design will be produced by Fred for exhibitions in Germany and Switzerland, the two key markets of this ‘alternative’ tobacco company.
Creating an awkward resonance with recent artist-brand collaborations by the likes of Becks and Absolute Vodka these ethically conflicted designs reflect a complex testing of the limit of endorsement and the power-relations at play when artists operate outside of both commercial galleries and public funding. At a time when all branding on cigarette packaging is being reviewed, and has outlawed in Australia, others countries - including Germany - it is still acceptable to advertise such products on the street.
During our event on the 3rd, LuckyPDF will present the soon-to-be-released packet designs while at the same time creating a promotional video for the project - on site in Pankow - during what promises to be a very smoky party. Video production will then be extended to other public spaces in and around Berlin.
After claiming to be idealists, Fred also says “Clearly we are the only real “start up” company in the Tobacco industry.” Arguably closely reflecting “start up” culture, LuckyPDF, in ‘Artist Brand Collaboration Preview’ shares the dangerous habit with grouphab.it.
-
LuckyPDF and Fred Cigarettes - Artist Brand Collaboration @ grouphab.it
-
Episode 4: From Frieze, This is LuckyPDF TV Sunday 16th October 2011 - 4pm
Presented by Attilia Fattori Franchini (attiliaff.com/)
Featuring:
Tai Shani (taishani.com/)
Alex Sainsbury (ravenrow.org/) in conversation with Sam Thorne (frieze.com/magazine/)
Ed Fornieles (edfornieles.com/)
Richard Sides (richardsides.com/)
Laure Prouvost (laureprouvost.com/)
Elizabeth Price (motinternational.org/elizabeth-price.html)
Helen Benigson (Princess Belsize Dollar) (helenbenigson.com/)
Dean Kissick presents Art News (deankissick.tumblr.com/)Titles by Lucy Stokton (stokton.info/) + Chris King (videocircuits.blogspot.com/)
Set Designed by Samara Scott (samarascott.com/) -
Episode 3: From Frieze, This is LuckyPDF TV Saturday 15th October 2011
Presented by Jeremy Bailey [jeremybailey.net/]
Featuring
Lucy Beech and Edward Thomasson [thomassonbeech.wordpress.com/]
Frances Scott [abyme.org.uk/]
Rafaël Rozendaal [newrafael.com/]
Callum Hill
Kosmas/Keller [aids-3d.com/]
Emma Sheridan with patchfinder (Stan Iordanov) [vaheraslak.org/]Set by Adham Faramawy [adhamfaramawy.blogspot.com/]
Graphics by YBT [yourbodyisatemplese15.tumblr.com/]Music from Henny Moan & The Brotherhood of Mind [myspace.com/hennymoan]
-
Episode 2: From Frieze Art Fair, This is LuckyPDF TV Friday 14th October 4pm
Presented by Rafaël Rozendaal [newrafael.com/]
Featuring:
Tobias Madison [daskonkret.com/madison/]
Jack Catling [jackcatling.co.uk/]
Juliana Cerquira Leite [julianacerqueiraleite.com/]
Ruth Beale [ruthbeale.net/]
Takeshi Shiomitsu [damonakuma.com/]
Michael O’Mahony [transitiongallery.co.uk/htmlpages/shopspace/michael_o_mahoney.htm]
MSHR [mshr.info/]Titles by Gili Tal with Mike Lomon and Johnny Scarr
[gilital.com/ | michaellomon.com/ ]
Set by BYOB Frieze
[byobworldwide.com/]
Participating Artists:
Anne de Vries [annedevries.info/]
Daniel Swan [danielswan.co.uk/]
DUMP.FM [dump.fm/]
Iain Ball [iconoplasm.com/]
Katja Novitskova [katjanovi.net/]
Amalia Ulman [amaliaulman.eu/]
Brenna Murphy [bmruernpnhay.com/] -
Episode 1: From Frieze Art Fair, This is LuckyPDF TV Thursday 13th October 4pm - 5pm GMT
Presented by Paul Pieroni [paulpieroni.blogspot.com/]
Featuring:
Hannah Perry [hannahperry.com/]
Dan Szor (with Rael Stone) [danszor.com/ | raelstone.tumblr.com/ ]
Cory Arcangel [coryarcangel.com/]
Jimmy Merris (with Boyle and Shaw) [economicdownturn.org.uk/ | boyleandshaw.co.uk/ ]
Paul Simon Richards [vimeo.com/user5709556 / paulsimonrichards.blogspot.com/]
Martin Kohout [martinkohout.com/]
Petra Cortright [petracortright.com/]Music: Bo Ningen [myspace.com/boningen]
Titles by Daniel Swan [danielswan.co.uk/]
Set Designed by Ollie Hogan + Hannah Perry -
Chloe Sims at the ICA
-
Patterns
-
SS13
-
Free Galaxias v0.4
A project by LuckyPDF for Word of Mouth, curated by KERNEL for the 3rd Athens Biennale - Monodrome.
With contributions from many including Gioule Kolovou, Theo Prodromidis, Alexandros Maragos, Despina Drapanioti, Gioule Skylopsaro, Pantelis Giannakis, Yannis Papayannakis, Rebecca Lamarche-Vadel, Di Ball, Markos Leivadaros and Petros Chytiris.
